Comp Work
As part of my role as a digital designer, I occasionally put together small compilations of beauty products for specific promotions, alongside the much more routine use of pre-shot beauty imagery. However, after COVID restrictions significantly reduced our ability to shoot beauty products properly, I upped my comp game and began using Photoshop more creatively to turn individual product shots into multi-product promotional material.
On the far left you can see the original products I was given, and on the right is the finished comp that was used to promote the goody-bag across the website.
Beauty Club Awards Winners 2020
Beauty Club Awards Winners 2020
Adspot comp
Adspot comp
Mother's Day goody-bag products
Hero created from the comp image
Vector Illustrations
In addition to comps, I also drew up a collection of vector beauty icons. The collection of products could be altered to include the Debenhams Beauty colours in any combination and reflected actual popular products purchased onsite. These banners demonstrate some of the combinations and patterns that were used in emails and across the website at various points.
I also had the pleasure of creating a bold, bright gif to represent our free mystery gift promotion. I made use of the vector illustrations that were already being used across multiple platforms and adjusted the colours to match that week's lead creative. The final gif was optimised for adspots.
